What Mikey is doing today from the 2022 Life Serial
John Gilchrist Mikey is better known to older generation Xers than old Life serial commercials. He gained notoriety in the 80’s when his advertisements were shown on television around the country about 9,000 times a day. Over the years, an urban legend has maintained that he ate some pop rock, and drank some coke, causing his stomach to explode and kill him, but of course, this is not true. Much more normal than what he really did.
Get a Life (Grain)
Although Gilchrist has no actual line in the ad, he plays the silent hero who is known for not liking anything but happily scarves down a bowl of Life serial in front of his two on-screen brothers, played by his real brothers, who Apparently surprised to see him, he actually enjoys the food and says that he never likes anything. But the real man who played Mikey and what is he doing now?
The truth is, most would guess, Gilchrist is an ordinary man with a simple job, even if he was a TV commercial icon in the 80’s. A few years ago, Newsday caught up with the legend, who still works in advertising, but not in front of the camera. “Gilchrist, 44, has been selling commercials since moving away from acting while at Iona College, first working on radio with ESPN and now for the MSG network, where he is the director of media sales, primarily discussing TV commercials with advertisers.”
Everything has grown
At home, Gilchrist’s life was like that of any child, even if it were easy to guess otherwise. She credits being with her real-life siblings in advertising to make her performance feel so organic, because she feels safe around them. He also joked about when the ad would appear on Prime Time TV. He had no line to speak, but he still felt special, but the fame of the ad clearly did not cross his mind.
Gilchrist has recently appeared in a revival of the old campaign, which has brought smiles to the faces of many. He concludes: “It doesn’t bother me – on the contrary. I just don’t look at it like some big, big deal. Maybe it comes to some people like I don’t want to talk about it. Not entirely the case. I love to talk about it.” It’s a part of me. “
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